Motors
Every Friday MotorsLondon publishes editorially supported motors pages covering new and used cars and motorcycles as well as authoritative opinion pieces. Appearing on Friday means that the motors pages are perfectly timed for the weekend decision making process and provide the ideal platform from which to sell both new and second-hand cars. Advertising with MotorsLondon means your advertisement will appear in the Evening Standard, Metro (London) and London Lite.The Importance of London
The importance of London to the motoring market should not be underestimated. As a region London offers more people with two or more cars in the household than any other region in the country as well as a population who spent more on the purchase of their last car than anywhere else in the UK.
In terms of car purchasing behaviour, over 16% of Adults who intend to buy a car in the next 12 months live in London, no other region can offer greater coverage of this audience.
In London the Evening Standard, Metro (London) and London Lite allow you to reach:
- 2,398,000 Adults - more than any other national newspaper
- 1,712,000 ABC1 Adults – 71% of total readership
- 1,100,000 Adults with 1 or more cars in the household – 57% of total readership
- 339,000 Adults who intend to buy a car in the next 12 months
- 20,000 Adults who bought a car from a car supermarket
Source: NRS July 07 – June 08/ TGI April 07 – March 08. London ITV
