Creative Solutions

The Evening Standard offers a variety of ways of promoting your product which go beyond straight advertising. Flexible and tailored to the client's needs and objectives they range from the simple and inexpensive to reader-involving specials with massive standout.

To book or discuss the best creative solution for your brand please call:
Jo Moncur on 020 7361 5006
jo.moncur@standard.co.uk

Advertorials

These are a powerful medium designed to 'stand out' from traditional display advertisements by simulating our highly credible editorial content. Taking your brief we offer the complete service including copywriting, photography/picture search, layout, subbing and repro. The client has right of amendment throughout.

Barn Doors

Barn doors are a fantastic new creative platform but, in order to protect the integrity of the magazine, the format will be reserved strictly for advertisers with the right brand associations with ES magazine. If you feel your brand offers synergy and could benefit from this innovative creative solution call for information.

Branded Polybags

ES Magazine & Homes & Property can be sealed in a polybag and the bag printed on in four colours on both sides. Branded polybags are often used to draw attention to a supplement or booklet inside the bag.

Cover Wraps

A 5pp cover wrap of London Lite (4pp plus OBC) gives a brand huge standout. Wraps appear on the whole circulation of the paper and we can take care of writing and layout if necessary. 5pp cover wraps are possible around ES Magazine up to a run of 50,000 copies.

Gatefolds

These are a dramatic way of readers' attention. They can be at the front or back of ES Magazine or both. The 6pp and 8pp versions can be stitched into the centre of the magazine.

Inserts

Intrusive and offering the opportunity for longer copy and built in response mechanisms, inserts are the perfect way to do low-risk brand tests.

Inverted Magazines

Essentially an extended advertorial, this is a tailor made front cover at the back of ES Magazine. Impactful and versatile, inverted magazines allow a client to own their own magazine within the format of ES Magazine.

Promotions

According to research from the National Incentive Survey promotional offers are the most effective way to make consumers buy products. The survey also reveals that the Evening Standard tops the list of brands that offer consumers the most popular promotions. For more information contact Danny Mansfield on 020 7938 6381 or email danny.mansfield@standard.co.uk

Reader Offers

These are a highly effective way to target specific readers and users. We do the hard work for you and bring your brand to life by featuring a collection of varied and interesting offers that have particular appeal to our readers.

Sampling

In conjunction with the above-the-line activity the Evening Standard Circulation Department can organise a customised sampling oppotrunity at various locations including mainline station concourses, supermarkets and county fairs.

Sponsorship & Media Partners

We regularly act as official media partners providing sponsorship and media presence at a variety of local, national and international events. For more information contact Neil Whiting on 020 7938 7747 or email neil.whiting@standard.co.uk

Sponsored advertorial supplements

These supplements are produced to the client's brief and the client has much more control over the content than with a sponsored supplement.

Sponsored editorial supplements

Our editorial department publishes supplements annually and on an ad-hoc basis which can be sponsored by client companies.

Sponsored client supplements

When client companies want to sponsor a supplement which is not being covered by the editorial department we can publish a sponsored advertising supplement.